We, as the Designer Interviews ("DI") had the distinct pleasure and opportunity to interview award-winning, most creative and innovative Edgar Jara Asilvera ("EJA").

Designer Profile of Edgar Jara Asilvera

Edgar Jara is a Paraguayan graphic designer, who from a very young age at the age of 17 was related to the world of design through the fascinating world of graphic arts, where I enter as an assistant to form in the profession his passion and enthusiasm for the works to be printed led him to meet in that place prestigious designers and plastic artists of the country, this relationship forged his impetus by the knowledge of design that a few years later in 1988 would lead him to train at the only design institute at the time, Art Studium, graduating as a better student with the title of superior technician in graphic design, from there everything would be on the rise in a Meteoric and constant career of professionalization and hard work in the media of the highest prestige in the country. There was knowledge and without fear of challenges, it continued to be perfected in specialized workshops until years later he was enabled to design at the university level at the Catholic University of Asunción, managed to enroll and attend the first years, pitifully circumstances of life prevented him from graduating, however, he continued to work for large commercial companies becoming in charge of the development and advertising creativity for large global automotive brands such as Chrysler, Jeep, Dodge, Suzuki, Daewoo, and Ssangyong, for the representative companies Censu and Cencar S.A. After almost 10 years, life would give him the rematch and finish his university studies, graduating with a Bachelor's degree in Graphic Design from the faculty of Science and Technology of the UCA, (Catholic University of Asunción) His professional projection brought him back to the media to a new media holding company the Chena Group, where for more than 10 years he directed communication and brand projects, by then he had been perfecting himself for quite some time and developing a Brand design for the creation of important brands at the national level. Currently with more than 30 years of experience in carrying out design consulting projects and as a Brand designer for all types of companies, as well as a wide range of packaging design, advertising, and social media services. Experience and constant updates allow you to manage projects for any area or platform of visual communication, creativity, and multitasking skills to execute professional plans. His professional profile could be said to be framed as a specialist in the creation of strong brands, strategic approaches to integral identity communication, elaboration of guides for the positioning and strengthening of corporate brands. It should be noted that his skill is a conjugation of creative processes, a perfect symphony of the structure in the design of each logo. Turning these into a pleasure to the eye. Its greater strength, research, and exploration are the basis that consolidates and gives pregnancy to future branding or rebranding designs, at the end of this the brand will be backed with solid sustainment in terms of meaning and its design.

Edgar Jara Asilvera Designs

We are pleased to share with you original and innovative design work by Edgar Jara Asilvera.

Energy Logo and Brand Identity

Edgar Jara Asilvera Design - Energy Logo and Brand Identity

Designer Interview of Edgar Jara Asilvera:

DI: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

EJA : My experience with design dates back to my adolescence, I started working as an assistant in a publishing house, where I could see with great passion the different projects that had to be printed and edited, there my love for design and graphic arts in general emerged. My relationship with this beautiful world of graphic arts and design awakened my true vocation for this sensational profession. From a very young age I was able to learn about the existence of this discipline of design and it was my goal and objective in life to become one of the best exponents of design in my country, something for which I am still fighting.

DI: Can you tell us more about your company / design studio?

EJA : For several years I worked on a dependent basis for various companies, but always in my free time I carried out brand design, graphic design, editorial and packaging projects, but recently since the start of the Covid 19 pandemic, I dedicated myself full time to I design as a freelance professional. Already with a vast experience and good contacts I have managed to consolidate myself quickly, achieving important brand design projects and graphic design in general.

DI: What is "design" for you?

EJA : For me design is an element of communication, both graphical and corporeal that transmitted a certain and specific message through its qualities and shapes to a particular audience, depending on the specific area of the design that executes it. Design in all its fields has made our world a better place and has helped facilitate our communication as beautifying objects that we know both everyday and luxury.

DI: What kinds of works do you like designing most?

EJA : My true passion is brand design

DI: What is your most favorite design, could you please tell more about it?

EJA : In reality, it is very difficult for me to determine which one is my favorite since all my projects are developed with the greatest dedication and commitment to customer satisfaction.

DI: What is your favorite material / platform / technology?

EJA : I am one of those who use several platforms, taking advantage of the best of each one depending on the need, but I develop in the Adobe suite and the Corel Draw Suite.

DI: When do you feel the most creative?

EJA : At night when I'm just listening to good music.

DI: Which aspects of a design do you focus more during designing?

EJA : In the process of research and testing the sketches that are the basis of any well done design.

DI: What kind of emotions do you feel when you design?

EJA : I am filled with pride, joy and desire to achieve something urinal, that is why I get so involved in each project that it becomes a personal challenge to seek to improve myself with each job and achieve full customer satisfaction.

DI: What kind of emotions do you feel when your designs are realized?

EJA : Joy, satisfaction and pride of duty accomplished

DI: What makes a design successful?

EJA : It could be said that it is successful if your message reaches all the intended recipients in the same way, having a high positive impact on the company or product.

DI: When judging a design as good or bad, which aspects do you consider first?

EJA : The receiver to whom it is addressed, the quality of the message of this, its pregnancy, its strength and its clarity.

DI: From your point of view, what are the responsibilities of a designer for society and environment?

EJA : I believe that the responsibility of every designer of the discipline, it must be ethical to take care of morality, project positive and productive things, and as a design professional his responsibility to the environment is even greater should be example in transmitting ideas and messages about the protection of this, and cooperate in his work are as ecological as possible with sustainable and recyclable materials preferably , constantly research new material technologies and suggest their application to their projects if necessary.

DI: How do you think the "design field" is evolving? What is the future of design?

EJA : The field of design in all its modalities has advanced and improved continuously, I can not say what is future of design, but if I can say that design makes our environment a better life in all aspects of the things we use, see and communicate.

DI: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?

EJA : Inspiration is in every detail of researching aspects of the product or brand, in the small and large details

DI: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

EJA : I consider myself a minimalist designer, as the saying goes less in more.

DI: Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

EJA : I live Paraguay, South America. If I have done important work for the media mainly and consider that these have left a mark of mine. I could say that I consider myself a lucky career professional because I have kept track and my priority has always been to improve day by day this earned me a good time, but not everything has been easy and simple, with effort and a lot of sacrifice can be achieved. at the national level there is no support for professionals in the sector as many other professions are helpless there are no exhibitions or anything that looks like them, nor awards, it is very sad this, small guilds independently struggle to improve the situation without success.

DI: How do you work with companies?

EJA : I usually make a personalized visit in order to know the details of the client's work and expectations.

DI: What are your suggestions to companies for working with a designer? How can companies select a good designer?

EJA : need to know the track record and quality of the professional They should let me guide them and recommend them the best They should always have the advice and consulting of a design professional to manage their brands and the quality of the identity of this.

DI: Can you talk a little about your design process?

EJA : I am pleased to know that my work is always supported by research and knowledge of each particular project. This allows me to achieve optimal and satisfactory results for my clients and me. With the information collected I begin the development of the sketches that will shape the design. after preselection and a small focus group, the designs outlined in the preset are digitized and standardized to present to customers.

DI: What are 5 of your favorite design items at home?

EJA : The Lamps Furniture Handicrafts Architecture Technology objects

DI: Can you describe a day in your life?

EJA : A normal day always starts very early even after a marathon design night. Plenty of coffee to review project progress, perform correction checks and send them to customers, visit scheduled customers. in the afternoons move forward with works, sketches or mock-ups. Relax in the family café and in the evenings enjoy with my children a good movie and a delicious pizza.

DI: Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?

EJA : For young designers, do more than you ask, never give up, always be curious and stay up to date.

DI: From your perspective, what would you say are some positives and negatives of being a designer?

EJA : The little time to enjoy the free moments with the family.

DI: What is your "golden rule" in design?

EJA : He's not ready until I'm convinced.

DI: What skills are most important for a designer?

EJA : Sketch trial and error accept criticism Investigate Restart

DI: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?

EJA : I am not a fan of an exclusive design suite I am one of those who think that the design or final product is what counts while it is made and finished professionally. The Adobe suite is one of the most frequently used. In addition, Rhinoceros 3D. I frequent Pinterest, Brand of World and design sites to inspire me.

DI: Designing can sometimes be a really time consuming task, how do you manage your time?

EJA : Difficult to explain, every day is different and the types are different

DI: How long does it take to design an object from beginning to end?

EJA : In general, a complex branding project can take approximately 1 to 2 months.

DI: What is the most frequently asked question to you, as a designer?

EJA : The most frequent question is cost of work, companies and people always believe that a good design is extremely expensive.

DI: What was your most important job experience?

EJA : Work for the media holding company of the Chena S.A. group

DI: Who are some of your clients?

EJA : Grupo Chena S.A., Tecnomusic, Grupo Crisma, G. Digital

DI: What type of design work do you enjoy the most and why?

EJA : Brand design, because it leaves a very visible mark of my work

DI: What are your future plans? What is next for you?

EJA : I want to continue growing as a graphic designer and be recognized for my work.

DI: Do you work as a team, or do you develop your designs yourself?

EJA : work only

DI: Do you have any works-in-progress being designed that you would like to talk about?

EJA : I am currently working on a Rebranding project for a wine brand named Rey Baco

DI: How can people contact you?

EJA : through my social networks, my website https://edgardesigner.com/ edgar-designer instagram edgar__jara or via email edgarjara@edgardesigner.com