We, as the Designer Interviews ("DI") had the distinct pleasure and opportunity to interview award-winning, most creative and innovative Asal Najafi ("AN").
Asal Najafi Sweden is a very new custom made jewelry brand that aims to combine the beautiful nature with imagination and creativity to design distinctive and elegant pieces of jewelry. Asal Najafi Sweden is focusing on turning the customers' dreams into reality with high-quality pearls, gems, and materials to make the customers' expectations very personalize and as unique as possible.
Asal Najafi Designs
We are pleased to share with you original and innovative design work by Asal Najafi.
Designer Interview of Asal Najafi:
DI: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
AN : Actually I am an Electric Power Engineer but I always loved to customized everything for myself. On the other hand, I am a fine jewelry lover. One day, it just came to my mind, why don't I do design for myself and why not making my custom made pieces of jewelry? And that point was the beginning of my journey to the world of jewelry designing.
DI: Can you tell us more about your company / design studio?
AN : I just started in 2018 and I could see myself as a successful jewelry designer in the near future.
DI: What is your favorite material / platform / technology?
AN : Precious metals, gems, and stones.
DI: When was your last exhibition and where was it? And when do you want to hold your next exhibition?
AN : Actually this is my first exhibition which I attend.
DI: Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
AN : It just comes to my mind and then I try to imagine different designs and how can I make it more unique and then I start to sketch my ideas and then try to implement it in the designing software.
DI: From your perspective, what would you say are some positives and negatives of being a designer?
AN : I like designing and all I see is the positive side of that. When I design something unique it means you creating something new.
DI: Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
AN : Right now I am using Matrix Gemvision, Zbrush as my designing software and I use Pinterest as one of my inspiration sources.
DI: How long does it take to design an object from beginning to end?
AN : It really depends on the complexity of the design. I cannot say exactly how long it does take. it can vary between a day to a couple of weeks.
DI: What is the most frequently asked question to you, as a designer?
AN : How can make my design customized and unique?
DI: What type of design work do you enjoy the most and why?
AN : Of course jewelry design and besides I enjoy interior design and garden design.
DI: What are your future plans? What is next for you?
AN : I am just at the beginning of this journey, and I would like to get as much as I can into it and develop my knowledge and competence.
DI: Do you work as a team, or do you develop your designs yourself?
AN : Right now I develop my designs by myself.
DI: Do you have any works-in-progress being designed that you would like to talk about?
AN : Not really, I am thinking of a new design right now.
DI: How can people contact you?
AN : Via my email, my phone, and my Instagram page.