We, as the Designer Interviews ("DI") had the distinct pleasure and opportunity to interview award-winning, most creative and innovative Andrea Caucino ("AC").

Designer Profile of Andrea Caucino

Andrea Caucino is an Italian designer with the innate passion for brand design and typographic lettering; he considers his work a continuous challenge and a research of new communication trends. He loves strong ideas, immediately understandable, made in a minimalist and perfect way: passionate about vector design, he considers a mission to fill a blank page with a few elements as possible: simple is better.

Andrea Caucino Designs

We are pleased to share with you original and innovative design work by Andrea Caucino.

Latino Americando Expo Poster Design

Andrea Caucino Design - Latino Americando Expo Poster Design

Designer Interview of Andrea Caucino:

DI: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

AC : I remember when I was a child I had a passion for art and I saw in the paintings the representation of the artist's state of mind in that precise moment of his life, something that probably a few days later would have been painted differently. This is how my passion was born, a journey in search of future creative languages.

DI: What is "design" for you?

AC : Design is the creative vision of the future living in the present.

DI: What kinds of works do you like designing most?

AC : I like to design complete brand design communication systems rather than single corporate materials.

DI: What is your most favorite design, could you please tell more about it?

AC : I love strict and minimalist design with a very strong creative idea inside, Swiss design is the best example to me.

DI: What was the first thing you designed for a company?

AC : My first job was a logo for a local construction company.

DI: What is your favorite material / platform / technology?

AC : Web design has achieved a considerable relevance in these years. I love the contamination between web and print design.

DI: When do you feel the most creative?

AC : There is’nt a precise moment, sometimes I feel creative when I am stimulated by external factors.

DI: Which aspects of a design do you focus more during designing?

AC : First of all i try to understand the product and the company I'm working on, to get a simplified and clever creative solution.

DI: What kind of emotions do you feel when you design?

AC : Love and passion for what I do always lead to a unique creative solution.

DI: What kind of emotions do you feel when your designs are realized?

AC : I like to think that good ideas help to make a better world.

DI: What makes a design successful?

AC : Success comes from people, from the degree of understanding of your project and the immediacy of your message

DI: When judging a design as good or bad, which aspects do you consider first?

AC : I like to see first of all an innovative idea and then the graphic language, a set of different and harmonious elements mixed together

DI: How do you think the "design field" is evolving? What is the future of design?

AC : Man will always be the father of all creative ideas, technology will never be able to carry out this task for us.

DI: How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

AC : I love a clean and elegant style, I love well balanced typographic weights, I always try to remove elements from a page rather than add something.

DI: What skills are most important for a designer?

AC : Cleverness, research, stay up to date with new technologies and a fvery lexible mind.

DI: Do you work as a team, or do you develop your designs yourself?

AC : I work in a team with which I create ideas and new brand design materials

DI: How can people contact you?

AC : An Email contact is preferred