We, as the Designer Interviews ("DI") had the distinct pleasure and opportunity to interview award-winning, most creative and innovative Carmelo Lupo ("CL").

Designer Profile of Carmelo Lupo

Creation, management and coordination of institutional innovation projects and scientific initiatives to support the identity of Diapath S.p.A. Management of the innovation and products development. Develop and apply innovative approaches to reagents, technology instruments, histopathology, cytopathology and molecular pathology lines. Coordinate all stages of product development, from initial concept art, to finalization and distribution. Define times of innovation projects, coordinating the work between Product Application Specialist and R&D Departments. Influence and guide the choices and plans of the R&D departments. Definition of marketing strategy, identifying market segments taken as target, positioning and formulation of the contents. Planning, management and evaluation of business communication processes Motivation Product development is not an end in itself. No wandering in dreams, but working today, to remain competitive tomorrow. Being focused and effective creates the space for creativity that matters. At the same time, manage the patent, writing draft as author, after participation in the elaboration of research and collaboration contracts for research purposes and manage the filing of trademark applications. combine their passion for the scientific and technical aspects of inventions and their knowledge of industrial property law.

Carmelo Lupo Designs

We are pleased to share with you original and innovative design work by Carmelo Lupo.

Donatello Series 2 Automatic Tissue Processor

Carmelo Lupo Design - Donatello Series 2 Automatic Tissue Processor

Designer Interview of Carmelo Lupo:

DI: Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

CL : My background is a mix of scientific knowledge, technological knowledge in the field of biomedical research and technology that combined with creativity becomes a concrete support for product innovation

DI: What is "design" for you?

CL : Design for me is a strategic process that drives innovation from a stage of uncertainty and chaotic to a clear and organized in the project activity of transformation of needs/problems into solutions that are products, services, strategies, business

DI: What makes a design successful?

CL : A successful design depends from differt thinghs. In particolar, although the term "design" is commonly associated only with the quality and/or aesthetics of products, but the success of good design, understood as a project, product or service, in my opinion is the ability to connect people's needs with the function and the form. Design is the cornerstone that links the gap between "why" and "what is possible"

DI: Can you describe a day in your life?

CL : My day is made fantastic due to experience of creating something that still exists. It's possible thanks to very important team work and in the same time is a great responsibility. I try every day to analyze critically the problems with the right mix of analytical and intuitive thinking. I try not to think immediately of the solution, but the problem. It's always important to understand why we are designing something and when we are "too close and tied" to the problem or objective, we risk not understanding the context objectively. I motivate myself trying to innovate by stimulating unexplored and creative solutions with a practical meaning that is based on the fast validation of the concepts developed.

DI: What is your "golden rule" in design?

CL : The golden rule is "Things must have a form to be seen, but they must make sense to be understood and used" Design is by nature a discipline that treats meanings. Challenging thought patterns, behavior and feeling, "thinker designers" produce solutions that generate new meanings and activate different elements - cognitive, emotional and sensorial - that are involved in the human experience